An apparatus for splicing a new web having repeated patterns, to a web in use moving along a predetermined path and also having repeated patterns. The apparatus having: a handling device to advance the new web at the same speed as the web in use and positioning a segment of the new web to overlap a segment of the web in use such that the corresponding patterns align; a cutting device for cutting the overlapping segments of the webs at the area interposed between two successive patterns and dividing each web into an upstream portion and a downstream portion; a folding device for selectively folding either the upstream portion of the web in use and the downstream portion of the new web outside the overlapping area; and an applicator for applying a splicing buffer on the adjacent the cut portions of the two webs to be joined.