One or more embodiments of the present invention relate to an apparatus and method for generating a cognitive avatar, and according to one or more of the above embodiments of the present invention, the process of allowing the user to select images, which are recognized as similar, from face images of various impressions which are classified as a plurality of impression groups and are stored, is repeatedly performed, and an avatar, which corresponds to the target face which the user intends to generate as the avatar, by a cognitive approach based on the repeatedly performed user's selection, so that a natural avatar, which is similar to the target face, may be expressed without a separate analysis or re-analysis process for the target face.