Invention Grant
- Patent Title: Selecting content based on performance of a content slot
- Patent Title (中): 根据内容插槽的性能选择内容
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Application No.: US13931665Application Date: 2013-06-28
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Publication No.: US09348496B2Publication Date: 2016-05-24
- Inventor: Justin Lewis , Jonathan W. Ray
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: G06F3/0485
- IPC: G06F3/0485
Abstract:
In one aspect, a method includes receiving a request for content to be presented in a specified content slot of a specified content page; calculating an active view scroll distance of the specified content slot with respect to the specified content page, the active view scroll distance corresponding to a measurement of a distance that the specified content page would have to be scrolled to change visibility of content displayed in the specified content slot by a specified amount; performing an auction of content items utilizing in part the active view scroll distance; and providing one or more content items in response to the request and as a result of the auction.
Public/Granted literature
- US20150007101A1 Selecting Content Based on Performance of a Content Slot Public/Granted day:2015-01-01
Information query
