The present disclosure relates to a method and an apparatus for an Internet service provider server providing a sponsored service, in which a service provider server pays a mobile communication usage fee in place of a user equipment, and the method for providing the sponsored service comprises: a connection step of selecting predetermined sponsored content so as to provide the sponsored service by means of the user equipment accessing the Internet service provider server; an authentication step of authenticating to the user equipment that the sponsor service is valid by a sponsorship manager, which is a device for managing the sponsor service, connecting with the user equipment on the mobile communication network; a step for the Internet transmitting to the user equipment the sponsored content that comprises in an IP packet either an IspCode, which is pre-allocated by the sponsorship manager for identifying the Internet provider server, or an IspTrfCode, which is pre-allocated by the sponsorship manager for identifying the sponsored service; and a ending step of ending the connection between the user equipment and the sponsorship manager, and the user equipment and the sponsorship manager collecting traffic information with regard to the sponsored service.