Transcoding multiple media elements for independent wireless delivery. Respective media or multimedia elements are selectively and respectively encoded and/or transcoded. Such respective and selective processing of different media elements provides for their unbundled and independent communication to one or more other devices. In one instance, different respective overlays of a display (e.g., a computer, TV, PDA display, etc.) are respectively and selectively transcoded and/or encoded to generate different respective streams that may each be handled differently as a function of any number of parameters (e.g., media element type, content, communication channel characteristic, source proximity, priority, etc.). Different types of media elements include photo/image, video, graphics, text, audio, picture-in-picture, two-dimensional (2D), three-dimensional (3D), and/or other types of media elements as may be included within a given configuration of a display. Each respective encoding and/or transcoding may be particularly optimized or tailored for a given media element type.