Methods and apparatuses that automatically detect availability of a reader mode for article content in a web page addressed by a URL are described. Availability detection may be progressively performed such that cheap operations are performed first to reduce the need to perform more expensive ones. A retrieval status of the web page may be detected to determine when enough content has been retrieved to initiate a detection of the reader mode for the web page. A reader indicator may be presented in a user interface of a browser if the availability of the reader mode is detected. A user of the browser may be noted with an alternative presentation of the article content from the web page in addition to a presentation of the whole web page by the browser. If the reader mode of the web page is not available, no reader indicator may be present in the browser.