Disclosed is an advertising service method using D2D communication for efficiently using limited radio resources and control channel resources. The advertising service method includes setting a D2D common bearer with a network, receiving advertising terminal information from at least one other advertising terminal through the D2D common bearer, registering the advertising terminal in the network, transmitting advertising information to the at least one other advertising terminal and a user terminal through the D2D common bearer, and setting a user terminal and a D2D dedicated bearer on the basis of information received from the network. Accordingly, an advertisement can be easily transmitted to a plurality of user terminals which were not previously connected, and a collision between advertising terminals which are located in plurality in a specific area and transmit advertisements can be avoided.