Embodiments may comprise logic such as hardware and/or code to adaptively control the transmission power for a wireless channel. In many embodiments, adaptively controlling the transmission power may reduce or, in some embodiments, minimize interference between the wireless display (WiDi) transmissions and other transmissions such as multimedia content streaming over another wireless channel to the notebook via a second generation (2G) channel, third generation (3G) channel, or a future long term evolution (LTE) channel.