A system and method for sending a message with a graphical theme that includes a cinemagraph to a member of a social network system are described. In one embodiment, the message includes an event invitation with a theme having a cinemagraph, where the message is sent from a member of the social network system to a group of invitees. In one embodiment, a system provides an event invitation interface that includes a theme selection through which an event invitation theme having a cinemagraph can be selected. The system sends the event invitation with the cinemagraph to a group of invitees selected by a member of the social network system, the invitees can include members or non-members of the social network system.