Disclosed are various embodiments for associating and synchronizing extrinsic data with video content at particular points of time in the video content. A user interface is rendered that facilitates a selection from extrinsic data items that are associated with a video content feature that is currently being presented to a user. A user selection of a particular extrinsic data item is received through the user interface, and a time in the video content feature is determined corresponding to the user selection. An association is then generated between the particular extrinsic data item and the time in the video content feature.