Methods and systems for filter data packets using an advertising data packet content filter are disclosed. An example method involves maintaining, by a Bluetooth device, an advertising data content filter. The advertising data content filter includes at least one content filter having at least one respective delivery mode that specifies when to deliver data packets matching the at least one content filter to a host Bluetooth stack. The method also involves receiving, by the Bluetooth device, a data packet from an advertising Bluetooth device. The method further involves determining, by the Bluetooth device, that content of the data packet matches a particular content filter of the advertising data content filter. And the method involves providing a portion of the data packet to the host Bluetooth stack in accordance with a particular delivery mode corresponding to the particular content filter.