Methods, systems, and computer readable media for providing targeted services to telecommunications network subscribers based on information extracted from network signaling and data traffic are disclosed. According to one aspect, the subject matter described herein includes a method for providing targeted services to telecommunications network subscribers based on information extracted from network signaling and data traffic. The method includes collecting subscriber and network related information from nodes in a telecommunications network, storing the subscriber and network related information in a repository for storing and maintaining that data, analyzing the information stored in the repository to determine subscriber interests, behaviors, and/or preferences, creating policy rules based on determined subscriber interests, behaviors, and/or preferences, and implementing the created policy rules in response to network events.