The present invention provides for systems and methods that facilitate conveying user information between and among users effectively to thereby create a collaborative filtering environment with maintained user privacy. More specifically, the present invention allows user-profile building to occur coincident with user-browsing, for example. This can be accomplished in part by incorporating an input component on the user interface used for browsing and/or searching. A user who has opted-in to construct a personal profile makes declarations regarding his relationship with at least a portion of the information being currently viewed. The declarations are annotated to the user's profile. At the user's discretion, the user's profile can be disseminated to others in whole or in part such that other people can make use of the user's expertise, experience or opinions. In addition, the user profiles can be machine-readable and searchable.