A bicycle shift notification apparatus is provided with a transmission state determining component, a bicycle derailleur and a controller. The transmission state determining component determines a current operating state of a bicycle transmission having a plurality of speed stages. The bicycle derailleur produces a notification based on a determination of the current operating state by the transmission state determining component. The controller is operatively coupled to the bicycle derailleur. The controller activates the bicycle derailleur to produce the notification in accordance with a preselected notification pattern based on determining that a predetermined condition exists. A sound is produced by actuation of the bicycle derailleur.