The present disclosure pertains to an aqueous inkjet ink containing a pigment as colorant, a polymeric binder, an anionic surfactant and a 1-alkyl-2-pyrrolidone co-solvent. The present disclosure further pertains to an ink set containing this aqueous inkjet ink, as well as to methods of printing with this ink and ink set on a variety of substrates, and particularly hydrophobic substrates and nonporous media.