A mobile terminal including a touch screen display unit configured to display content; and a controller configured to receive a setting of a region included in the displayed content, display a first graphic object corresponding to a first type of data included in the content in the set region and display a second graphic object corresponding to a second type of data included in the content in the set region, receive a selection of the first graphic object, extract the first type of data included in the content, and display the first type of data extracted from the content without the second type of data.