Computer-implemented systems and methods for identifying an object in an image are provided. In one example, the method includes identifying a first object related to an electronic image. The image includes at least a second object. Based at least in part on the identity of the first object, social networking information related to the first object is used to programmatically identify the second object. The first object and/or the second object may be a person. In some embodiments, metadata associated with the image may be used to identify the second object. Based at least in part on the identifications, social networking information may be associated between the first object and the second object.