An assembly includes an electronic price label having an outer casing, a cover attached to the electronic price label and a marketing sign that highlights the electronic price label. The outer casing of the electronic price label module houses a display screen and circuitry for sending and receiving data signals over a network. The cover includes a front panel having a window. The window exposes the display screen of the electronic price label and a sensor on the electronic price label that sends and receives the data signals over the network. The marketing sign includes an opening defined by a perimeter. The perimeter surrounds the outer casing of the electronic price label and at least a portion of the marketing sign is located behind the front panel of the cover.