A display device includes a signal controller processing an input image signal and an input control signal and outputting an image signal and a control signal. A gray voltage generator generates reference gray voltages. The control signal includes a selection signal. A data driver generates gray voltages based on the reference gray voltage, selects a gray voltage corresponding to the image signal among the generated gray voltages, and applies the selected gray voltage to a pixel as a first data voltage. The data driver applies a black data voltage corresponding to a black image to the pixel according to the selection signal.