In one example, a method includes receiving, by a first computing device and from a second computing device, an image comprising an object. A user may be associated with a social networking service and the second computing device. The method further includes selecting a social group associated with the user in the social networking service. The selection may be based at least in part on one or more characteristics associated with the object. The method also includes sending, by the first computing device to the second computing device, an indication of the social group selected by the first computing device.