A method and apparatus are provided for controlling power transmission in a power transmitter. The method includes receiving power information that includes a minimum voltage and a maximum voltage receivable at a power receiver; determining a reference voltage for dividing a range between the minimum voltage and the maximum voltage into a predetermined portions; dividing the range between the minimum voltage and the maximum voltage into a first voltage range between the minimum voltage and the reference voltage and a second voltage range between the reference voltage and the maximum voltage; receiving from the power receiver a report about a power reception condition including a measured voltage at the power receiver during the power transmission from the power transmitter; and adjusting and supplying the power according to which voltage range the measured voltage belongs to among the divided voltage ranges.