A method and apparatus for performing object-based intra-prediction encoding and decoding is disclosed. Implementations of object-based intra-prediction encoding and decoding include segmenting a current block into a first portion and at least a second portion; generating, for at least some of a plurality of pixels in the first portion, corresponding predicted values according to at least a first intra-prediction mode; generating, for at least some of a plurality of pixels in the second portion, corresponding predicted values according to at least a second intra-prediction mode; and encoding the current block using the predicted values of the first portion and the predicted values of the second portion.