Both content creators and content consumers can benefit by improving communication mechanisms that currently exist. For example, content creators can increase the appeal of content by leveraging the energy of fans, but it is often difficult to identify which content consumers are the best or top fans. However, such can be identified based on various metrics, for example, based on engagement and/or influence of the content consumer. Once the set of top fans is identified, content creators can interact, potentially exclusively, with the set of top fans, which can enhance the experience for all parties involved.