Watermarking method and apparatus for tracking hacking and method and apparatus for blocking hacking of content are provided. The watermarking method includes: obtaining device information from a reception device, with which content is shared, through a determined network channel; generating watermark data based on the obtained device information; and generating watermarked multimedia content by inserting the generated watermark data into content. The method of blocking hacking of content includes: if hacked content is found, detecting watermark data from the hacked content; detecting transmission and reception device information from the detected watermark data; and extracting a progress route of the content based on the detected transmission and reception device information and performing revocation on a hacked device.