Disclosed is an apparatus for collecting contents using social relation characters, which includes: an input unit for receiving search information from a main user; a database for storing SNS subscriber list of the main user and related users in relation to the main user and group information in relation to friendship in an SNS; and a content managing unit for searching contents in relation to the received search information by using the group information from contents possessed by the main user and the related users in an SNS server, defining the searched contents as a first content group, calculating a first interest index for each content included in the first content group based on additional information input by the related users, and determining a predetermined content, on which interest of the related users is focused, from the searched contents based on the calculated first interest index.