A vehicle information transmitting apparatus transmits information to a driver by optical stimulus, and determines whether or not to change a mode of the stimulus on the basis of at least one of information about the driver, an operation input, and a behavior of a vehicle, the information about the driver, the operation input, and the behavior being obtained after the transmission of the information. The vehicle information transmitting apparatus may change the mode of the stimulus when determining that the information is not considered by the driver. Further, the vehicle information transmitting apparatus may change the mode of the stimulus when determining that a cause that the information is not considered resides in the mode of the stimulus.