The present invention relates to an ink jet printing method for printing images or characters on a recording medium using a water-based ink, in which the water-based ink includes pigment-containing water-insoluble polymer particles A, water-insoluble polymer particles B, an organic solvent C and water; the water-insoluble polymer particles A includes a water-insoluble polymer (a) containing constitutional units derived from an ionic monomer (a-1), an aromatic ring-containing hydrophobic monomer (a-2) and a specific hydrophilic monomer (a-3), the constitutional unit derived from the hydrophilic monomer (a-3) being present in an amount of from 13 to 45% by mass; the organic solvent C includes one or more organic solvents having a boiling point of 90° C. or higher, and has an average boiling point of 250° C. or lower as a weighted mean value; and the recording medium has a water absorption of from 0 to 10 g/m2 as measured in a pure water contact time of 100 ms. The ink-jet printing method is excellent in spreading of the dot size, optical density, gloss and rub fastness when printed on a low-water absorbing recording medium.