A method and an apparatus for setting a network node location. The method is applied in a router in a ZigBee network and includes acquiring, by the router, a network parameter of at least one network device in a network connecting to the router; calculating the number of network parameters meeting a predefined threshold condition; mapping the number of the network parameters meeting the predefined threshold condition to corresponding indication information, wherein the indication information indicates deployment performance of the router in the network; and providing the indication information for a user, wherein the indication information is used to instruct the user to set a location for the router in the network.