Technologies are provided for identifying context associated with received content and automatically forwarding the content to an associated communication network for posting. In some examples, a user may create content for posting to one or more communication networks and send the content over a network for posting to a first communication network. Upon receipt of the content for posting, the first communication network may identify a context of the received content and may associate the context with a second communication network based on a set of content forwarding rules. The first communication network may automatically forward the received content to the associated second communication network for posting at the second communication network. Additionally, a third party entity may be configured to monitor content received at a first communication network, identify a context of the received content, and automatically forward the received content to the associated second communication network for posting.