Disclosed are techniques for coding coefficients of a video block having a non-square shape defined by a width and a height, comprising coding one or more of x- and y-coordinates that indicate a position of a last non-zero coefficient within the block according to an associated scanning order, including coding each coordinate by determining one or more contexts used to code the coordinate based on one of the width and the height that corresponds to the coordinate, and coding the coordinate by performing a context adaptive entropy coding process based on the contexts. Also disclosed are techniques for coding information that identifies positions of non-zero coefficients within the block, including determining one or more contexts used to code the information based on one or more of the width and the height, and coding the information by performing a context adaptive entropy coding process based on the contexts.