Methods, systems and apparatus for choosing image labels. In one aspect, a method includes receiving data specifying a first image, receiving text labels for the first image, receiving search results in response to a web search performed using at least some of the text labels as queries, ranking the text labels, at least in part, based on a number of resources referenced by the received search results, wherein at least some of the resources each include an image matching the first image, and selecting an image label for the image from the ranked text labels, the image label being selected based on the ranking.