The present invention provides a system, method, and software program for enabling a user to view and interact with a visual map in an external application. According to one embodiment of the invention, a visual mapping application creates a file with (i) visual map data and (ii) software code capable of being executed by an external application to display the visual map and provide select visual mapping application in the external application. In one embodiment, such functionality includes the ability to expand and collapse map topics, scroll the map, zoom in and out, follow hypertext links in the map, find content in the map, and print the map. The created file can be thought of as a “visual map player” in that an external application can “play” the created file, resulting in a live map in the external application.