A method and apparatus for obtaining content distributed to a wireless communications device is provided. The method may comprise receiving, by a wireless communications device (WCD), a first content item distributed by a first service provider, obtaining a bookmark, wherein the bookmark couples at least one WCD operation identifying item to the first content item, transmitting, from the WCD, to a second service provider, a content item request coupled to the bookmark, and receiving, from the second service provider, a second content item associated with the first content item through the transmitted content item request and the bookmark.