Profile information and other information about users are received from information sources into a unified messaging platform. Multimedia messages and files for users are converted to text using approximation algorithms. Text and multimedia messages and files for users are analyzed using confidence scores and thresholds. Profile information, file keyword information and message keyword information are used to identify and transmit a limited amount of information about users to information consumers and content service providers. Information consumers and content service providers can customize their content that is presented to users.