A method and a system to provide generate a search result ranking function, processing a search, and presenting search results are described to provide generate a search result ranking function, processing a search, and presenting search results are described. In one embodiment, a genetic algorithm module receives a plurality of factors, a test set of items, and an ordering solution representing the preferred ordering of the test set of items, generates a potential ranking function based on the plurality of factors, and apply the potential ranking function to each item in the test set of items to generate an ordering of items associated with the potential ranking function. The genetic algorithm module also compares the ordering of items with the ordering solution, and identifies, based on the comparison, the potential ranking function as a solution ranking function. A ranking function may assign a ranking score to items in a set of active items, the ranking score based on the solution ranking function.