A system for managing personal information of a user includes: a personal information database including personal information records of the user including data associated with the user, wherein a user is associated with a data policy including at least one permission for an accessing party to interact with a personal information record; and a data access module that receives and responds to requests from an accessing party, wherein a request may be one of: a read request specifying a personal information record to be read; and a write request specifying a personal information to be written to a personal information record to be written, wherein in response to a write request, the data access module responds with the a personal information record to be read, or updates the personal information record to be written in the personal information database, if permitted by the personal information record the privacy policy.