A display device includes a timing controller and a data driver. The timing controller to output a first control value including information on low gray scale values, a second control value including information on high gray scale values, and a third control value including information on subfields, corresponding to input data. The data driver to control the gray scale value of a pixel in a plurality of subfields in one frame based on the first, second and third control values. The pixel is driven in an analog manner when the gray scale value based on whether the first or second control value is output, and is driven in a digital manner when the gray scale value corresponds to an emission time during a predetermined subfield among the plurality of subfields.