A display apparatus having an edge determiner configured to determine an edge area of the moving object based on moving direction and moving speed corresponding to the moving vector. The display apparatus also includes a gamma output controller configured to output normal high data of a high gamma curve and normal low data of a low gamma curve as gamma data of input data corresponding to a remaining area except for the edge area, and to output enhanced high data of the high gamma curve and enhanced low data of the low gamma curve as gamma data of input data corresponding to the edge area, in both time division method and space division method based on a spatiotemporal sequential pattern.