Technologies are generally described for generating a holographic image on a transparent screen such that a user can view another scenery image though the screen along with the generated holographic image. Example devices may include an ultraviolet light irradiation unit configured to irradiate an ultraviolet light towards a hologram generating unit. The holographic generating unit may be configured to generate a hologram image in response to the received ultraviolet light. Further, the light irradiation unit and the hologram generating unit may be operable to project the hologram image onto a transparent screen coated with a photochromic material. The light transmittance of the photochromic material coated on the transparent screen may change when a light beam with a specific frequency range is irradiated on the photochromic material. The example device may further include a hologram reconstruction light source configured to irradiate a hologram reconstruction light on the transparent screen.