The invention pertains to a method for displaying a virtual world in which the avatar of a user of a virtual reality service evolves, said method being operative to use a standard mode for displaying said virtual world, to identify objects visible to the avatar within the displayed virtual world, and, for at least one of said identified objects, to determine whether a relationship exists within the virtual reality service's social network between said object and the user, and if so, to determine a display mode to apply to said object depending on said relationship, the display of said object being altered by applying said determined mood.