A lighting module has axial pins that extend axially rearwardly from a rearward surface of the module base and are respectively received in hollow pin guides formed in a module seating surface of a vehicle wheel. A wheel rim that receives the lighting module has an axially inwardly facing sidewall into which are formed plural bolt holes. A bolt is provided for each bolt hole. The bolt is operable to extend radially inwardly to a locked position affixing the module to the rim, and to be retracted radially outwardly to an unlocked position. The end of the bolt is received within a respective bolt receiver formed in a sidewall of the lighting module. The lighting module may have plural LEDs mounted on a forward face of a circuit board.