An image forming apparatus includes: an image forming section including a rotational member and configured to form an image on the long sheet; a density unevenness cycle acquiring section configured to acquire a cycle of a density profile that represents density variation in a sub scanning direction; a cycle control section configured to operate such that, in a case where a same image is continuously formed on the long sheet, a length of the image in the sub scanning direction is an integer multiple of a cycle length that corresponds to one cycle of the density profile; and a density correction section configured to form a patch image for correction that has a size greater than the cycle length of the density profile on the image bearing member, and perform density correction using correction data created based on a detection result regarding the patch image for correction.