A method and a wireless power transmitter are provided for transmitting wireless power to at least one wireless power receiver. The method includes setting, by the wireless power transmitter, a search channel to be used for communication with the at least one wireless power receiver; detecting at least one of an energy level and a Received Signal Strength Indication (RSSI) value of a signal received on the search channel; and determining whether to designate the search channel as a communication channel based on the detection results.