A power locking pull or push button handle assembly is provided for a vehicle door having a lock and a latch. The handle assembly includes a base with a housing. A handle is pivotally mounted on the base, a power lock assembly is mounted within the housing on the base, and a keypad on the handle is operatively connected to the power lock assembly for keyless unlocking of the door. The handle includes a cover and backbone secured together, with the keypad sandwiched between the cover and backbone. The keypad is reinforced with a steel plate. Loads on the handle are shared by the backbone, cover, and keypad.