A method and device to search for and execute content are provided. The method of searching for and executing content includes displaying at least one content icon, and identifying, if an approach to one of the at least one content icon is detected, a content icon of a position at which the approach is detected. The method further comprises determining a classification category of a content corresponding to the identified content icon, searching for at least one related content classified in the same classification category as the content corresponding to the identified content icon, displaying the identified content icon and at least one related content icon corresponding to the at least one related content using a preset display method, and executing, if one of the at least one content icon is touched, a content corresponding to the touched content icon.