Novel emissive display module and an emissive display assembly are disclosed. The emissive display module and the emissive display assembly incorporate a photo-switchable polarizer that is switchable between an active, polarizing, state and an inactive, non-polarizing, state depending on the predetermined level of intensity of UV light in the ambient light and enhance the viewable quality of the emissive display by minimizing or eliminating UV light reflection on the emissive display.