A wireless power transfer system comprises a power transmitter (101) arranged to generate a wireless inductive power transfer signal for powering a power receiver (105). The system comprises a temperature controlled power loop setting an operating temperature for a heating part of a powered device. The system further comprises a receiver (207) for receiving a first temperature for a part of a powered device where the powered device is powered by the power receiver (105). A comparator (209) compares the measured temperature to a first reference temperature associated with the power transmitter (101). In response to the first temperature exceeding the reference temperature, a controller (213) proceeds to restrict the power of the power transfer signal and/or to generate a user alert. The first temperature may specifically relate to a contact surface of the powered device and the reference temperature may be a maximum allowable temperature of a contact surface for receiving the powered device during power transfer.