Jewelry incorporating gemstones embedded with near field communication (NFC) chips. Methods of sharing electronic messages using NFC gems by using an NFC enabled device to wirelessly upload an electronic file to a remote computer system over the Internet, wirelessly writing information to an NFC chip embedded in a gemstone, the information including mapping information for accessing the uploaded electronic file and executable instructions to launch and direct a web browser to the electronic file; providing the NFC gem in close proximity to a same or different NFC device to establish near field communication; transferring the information from the NFC chip to the same or different NFC device; and executing the instructions to wirelessly access the electronic file over the Internet.