A computer-implemented method includes identifying, with a computer system that has a network interface, one or more primary categories of content from a social networking system that are of primary relevance to a user of a computing device, as compared to one or more secondary categories of content from the social networking system that are of lower importance to the user of the computing device; causing content from the primary categories to be downloaded from the social networking system to the computing device automatically and without user interaction with a social networking application that is arranged to display the downloaded content; and causing content from the secondary categories to be downloaded from the social networking system to the computing device separately from the content from the primary categories, and in response to a defined user interaction with a social networking application that corresponds to the social networking system.