A system for transforming customer data includes a network interface and a processor. The network interface communicates a request for customer data associated with a particular geographical area. It also receives a customer profile code associated with the customer data, wherein the customer profile code comprises a first code segment and a second code segment. It further receives first and second rules associated with the customer profile code. The processor transforms the first and second code segments into customer data using the rules. It further analyzes the particular geographical area using the customer data.